The History of the Nendoroid

Written byChristian BeckettPublished on

We have a huge selection of Nendoroid figures in store covering a wide range of characters from anime, manga and video games.

But do you know the history behind the Good Smile Company’s flagship range?

How did they become to be? Why are they called Nendoroids? Why are they so damn cute and awesome?

Hamilton has been hard at work studying the answers to these very questions and with his help we hope to provide you with a brief history of Nendoroids.

Head Back to 2006

Over a quarter of a century ago, the first Nendoroid was born. 2006 saw the release of the first ever Nendoroid – Nendoroid Neco Arc (pictured left) from the video game game Tsukihime.

The original creator of the series,Tsuyoshi Oda (Also known as Oda-P), showcased it at the Wonder Festival which runs in the months of February and August which showcases garage kits and sculptures.

The Nendoroid Series was born.


Did you know: “The name is derived from the Japanese word for clay, Nendo (粘土), possibly because they resemble clay models.”


A Slow Start but Worth the Wait

A long 3 years of hard work and determination by The Good Smile Company and it’s Nendoroid creators saw them continue to release Nendorids from all types of anime. The series established itself as featuring cute, chibi-style figures that fit in the palm of your hand.

Pictured right is one of 2008’s most popular releases – Yuki Nagato from The Melancholy of Haruhi Suzumiya. She is one of the earlier examples of having a replaceable face plate.

Finally, in 2009, they had grown to the stage where they hit the milestone of over 1 million units sold! Popular Nendoroids that year included a Vocaloid Range, a Nendorid Petite range featuring characters from the popular Death Note anime (pictured) as well as Nendoroids from Tear to Tiara, Kannagi and many more.

By 2013 over 300 different Nendoroids had been produced with their popularity continuing to grow exponentially.

Associated with Quality

Nendoroids have come a long way since the early days with the look and quality at a super high standard compared to the early days. 

The details and designs were a lot more simplistic in 2006 but have since gown to become highly detailed with an accurate representation of the character they are based on.

The amount of customisation of the figures also improved over the years with most coming with multiple face plates and optional parts to pose your figure in multiple positions and scenarios.

The image above are Nendoroid versions of Rider from 2006 (left) and 2021 (right) showcasing the huge improvement in quality and detail. 


Did you know: “The series is now worked on by a number of people who work under the collective name Nendoron.”


Rarest Nendoroid

As you can imagine Nedoroids are highly collectable and sought after especially when a product line is no longer produced. 

Do you know which is the rarest nendoroid to ever have been produced?

Of course it was going to be Miku! The rarest known Nendoroid is the legendary GSC version of Hatsune Miku, who’s decked out in the company’s signature orange color scheme. While there are countless Miku Nendoroids and figurines in the market, what makes this one special is that, reportedly, there’s only ONE  in existence!

What’s Next?

The sky is the limit for Good Smile and their Nendoroids! You only have to look at some of the exciting new products they have lined up that they announced at their 35 Won Hobby Event.

There’s so many we’re excited for and you can be sure that we will be stocking all your favourites when they become available.

You can check out what they have in store here.

Be sure to check out our Nendoroid range! We’re proud to be an Official Good Smile Partner Shop!

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